Fall 2024 interest meeting held by AAF Texas State.
About the AAF
Jumpstart your career in advertising with the American Advertising Federation and the student chapter at Texas State University. The AAF has more than 200 chapters across the U.S. and 5,000+ student members. For student members, the AAF provides valuable insights into the world of advertising, connections, and even job opportunities that will help propel your advertising career. For educators at a college or university, college chapter membership is the perfect way to make an impact on students at your school who are looking to dive into the advertising industry.
Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you're new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.
The AAF is continually working to improve and better the industry we love. That’s why we provide our members with the tools and resources they need to empower themselves. And that’s why we work tirelessly with advertisers by advocating in Washington, DC, setting ethical standards, providing professional development opportunities, promoting diversity and inclusion and so much more.
Disclaimer: This disclaimer informs visitors that the views, thoughts, and opinions expressed by guest speakers belong solely to the performer, and not necessarily to AAF at Texas State University, the performers employer, sponsors, organization, committee or any other group or individual at Texas State University.
Meet the officers
Jaden Falet (he/him)
President
Jaden Falet is a senior at Texas State University and has been involved with AAF since his freshman year. He has served on the executive board for the past three years, spending his first two years as Social Media Manager before serving as President this past year. Being a part of AAF has brought Jaden out of his shell, helped him become more confident, and allowed him to grow both personally and professionally. Through AAF, he has been able to explore his passion for advertising, social media, and creative content while building meaningful connections along the way. As he enters his senior year, Jaden is excited to continue growing, take on new opportunities, and see what’s next for him beyond Texas State.
You can connect with him on LinkedIn here
Kya Cox (she/her)
Vice President
Kya is a double major in Advertising and Public Relations with a minor in Business Administration. She loves being part of AAF for the valuable networking opportunities it offers, both with industry professionals and fellow Texas State students. On campus, Kya enjoys sharpening her skills and learning from her favorite professors, while off campus, she enjoys spending time with friends and unwinding outside the classroom.
You can connect with her on LinkedIn here
Michael Sangoy (he/him)
Creative director
Mike is currently a senior Ad major with a minor in computer science. He's been in AAF since his junior year, also becoming part of the Ad2 mentorship program. He was part of NSAC last year as an art director & lead production head. He's currently a creative ambassador for Adobe & CD for AAF. He's been an award winning editorial magazine photographer since 2022. Off-camera, he enjoys urban exploring, playing guitar, cooking, and reading.
You can connect with him on LinkedIn here
Maggie Young (she/her)
Chief Financial Officer
Maggie is currently a junior advertising major with a minor in agriculture and has been involved with AAF since her sophomore year and was selected to be the CFO for the 2026-2027 year! She’s been able to grow by learning from guest speakers and making connections within the organization itself, and it’s helped a lot with being able to eventually become an advertising professional. Outside of school, she enjoys spending time with friends, family, and spends time either going hiking, or reading by the pool!
You can connect with her on LinkedIn here
Steven Alestock (he/him)
Co-Industry Relations Officer
Steven is currently a junior Advertising and Public Relations double major. This is currently his second year being involved with AAF and he couldn’t be happier with how this year is looking. AAF has allowed him to build connections and make friends with people who will also be going into the same field as him. Along with being in AAF, Steven is also apart of the Bateman competition team for 2026-2027. Which is the national PR competition in which Texas State placed 1st and 3rd last year. Outside of school he loves to hangout with his roommates, watch movies, and listen to good music.
You can connect with him on LinkedIn here
Angelina Ortiz (she/her)
Co-Industry Relations Officer
Angelina is currently a junior Advertising major with a minor in Business Administration. She has been involved with AAF since her sophomore year but she increased her involvement by being appointed a Co- Industry Relations officer Fall of 2026.Being apart of AAF for the past two years has shown her that “ AAF is instrumental in building a sense a community and passion Advertising”Outside of the classroom, she cherishes hanging out with her friends and explore new places.
You can connect with her on LinkedIn here
Abby Held (she/her)
CO-Social Media Manager
Abby is currently a junior Advertising major with a minor in Media Studies. They have been involved with AAF since their sophomore year when they transferred to Texas State from ACC. They then took the position of Social Media Chair this semester and are excited to film and post new content! Being apart of AAF for them has been something that has opened up so many opportunities for connection at Texas State, weather that’s making new friends or talking and learning from the guest speakers and professors. Outside of the classroom, Abby likes to watch movies, play guitar, write and direct films and go to the river with friends and most of all, Abby is a dog parent to their dog Astro who is the best boy ever!
Shelby Guidroz (she/her)
Content committee
Shelby is currently a senior Advertising major with a minor in Psychology. This is her second year involved with AAF and her first year serving on the content committee. Being a part of AAF has shown her how valuable collaboration, creativity, and hands-on experience can be in preparing for a career in advertising. Outside of school, she enjoys music, trying new things, and hanging out with friends and family.
You can connect with her on LinkedIn here
Jack Deegan(he/him)
Content committee
Jack is a current sophomore at Texas State University studying advertising with a minor in psychology. This is his 2nd year with AAF and his first year being part of leadership. His favorite part about being in AAF has been the people he’s met and the community he’s formed. He’s excited to bring a unique creative mindset to the organization and improve on his strategic thinking. Outside of the academic world, he enjoys playing pickleball, discovering new music, and trying out new food places.
You can connect with him on LinkedIn here
Kyle Davis(he/him)
Social events
Kyle is currently a junior advertising major with a minor in psychology. He’s been involved with AAF since second semester of sophomore year and has loved it ever since. He was recently elected as the Social Events Chair and his goal for the year is to help create a warm and welcoming environment for all members and help show off how amazing AAF at Texas State is. Besides being in school for advertising, he’s a manager and social media coordinator for a boba shop located in Austin and loves to read and hang out with friends. He has a message to his fellow members which “Let’s have another amazing year at Texas State!”.
You can connect with him on LinkedIn here
Adrienne Diaz (she/her)
Social event committee
Adrienne is an Advertising major with a minor in Studies in Popular Culture. Her career goal is to became a Creative Director in the music industry. She joined AAF since the start of her Texas State journey in Fall 2025. This year, she is excited to help out on the Social Events committee. In addition to being in AAF, she is also on the University Star's Engagement team and in Diamond Sweethearts. Outside of school, she loves listening to music, hanging out with her friends, and referencing pop culture memes.
You can connect with her on LinkedIn here
Bella King (she/her)
Communications Co-director
Bella King is majoring in Advertising with a minor in Social Work. Bella first joined AAF her Sophomore year and later that year became Communications Director. Calm down ya’ll the Communications Director was graduating, no she means it was a treacherous climb to get to the position she is today. Important things Bella has learned from AAF is that where you start is going to be completely different to where you get. That you do not need to worry about where your going because you will find your place. Bella loves to hang with friends and honestly embarrass herself a little but you know embarrassment is a choice. Some things Bella did over the summer was go and see BTS, Ethel Cain, and Ariana Grande. Bella will tell you that they are so much better in person so much better she cried many many many many times. Bella would love to do Humanitarian or Refugee work to help get the care and assistance people deserve and what has not been given to them.
You can connect with her on LinkedIn here.
Taylar Ford (she/her)
Communications Co-director
Taylar is a Mass Communication major with a minor in Journalism. AAF inspires her to be focused in her coursework, interactive with her peers at school, and overall more career-oriented. Outside of the classroom, you can find her going on nature walks, writing, or daydreaming about New York City.
You can connect with her on LinkedIn here.